When I created my social media channels, it was with intention. I wanted to become the authority in esports. Now a couple of years have passed and I took down over 300 videos on YouTube to start over again. Some videos did alright, gaining over 30,000 views, tons of likes and generating over 50 subscribers alone. But views, subscribers and likes are not everything. If I want to achieve something online, then it has to feel natural for me. I am not the person who enjoys chasing the latest trends. I am a man who experienced many transformations. I am a man who seeks justice and balance. I am a highly competitive man too. Playing video games just for fun was never an option.
In the last couple of days, I had the opportunity to reflect on my current situation. To be honest, it is great! I am in the perfect position to start this journey and actually become the authority in esports. I turned my life upside down, went from obese to fully shredded, started a job, added another job, got promoted, started to save money and invested it wisely. All of it within the last 4 years. I believe that these things are necessary. Pillars which serve as a strong foundation to live a worthy life and be able to achieve more. Physical strength, mental strength, financial independence, a partner you love, family and a home you built with your own hands. Some of these things I still want to accomplish. Nevertheless, I learned the most important lesson already. Patience.
Success doesn’t come over night. It requires daily effort and decisions. Once I integrated workout, saving money and the job into my life, I put it on autopilot and keep doing it without complaining or asking any questions. I know it is required. People at work think I am insane for doing so many hours. It is hard physical work, but I like to be active. It soothes my mind and I also love to make my own decisions, which happens quite often. Though, one challenge appeared. I realized the day only has 24 hours. This makes it extremely tight to produce any content on social media or building an esports related organization to conquer the industry.
In the past I uploaded gaming videos and gaming guides. I can’t do this anymore, at least not as frequently as I used to, because it requires also a lot of playing time to figure out what works and what doesn’t. In general, I only have 5-10 hours per week available for this new project. What is crystal clear to me, I have to decide between being a gamer or being a content creator. I never thought I say this, but at 41 years, this decision is pretty easy. I have to become a content creator first. When I think about it, it is also not that unrealistic. Instead of putting in the hours to play, I have to put in the hours to lead other people. With this approach I can build at least something and leverage the time and passion of others. I don’t know which of the following things makes the most sense: esports organization, hosting esports tournaments or something completely different. But I will figure it out through patience, discipline and brave decision-making.
I give myself 18 months to build a social media foundation. I commit to learn as much as I can about it on my own, because I believe making my own experiences outweighs watching other people’s journeys. What I want to do is also pretty unique. You gotta be a little crazy to even think about starting such an endeavor. I enlisted into a course to learn the basics about making films. I even asked the artificial intelligence Grok to analyze my astrology placements and help me to find the correct form of content I should produce. With Pluto in the 1st house in Scorpio I am a Pluto dominant person. This makes me pretty intimidating. Transformation, depths and truth are my main traits and motivation. With Sun, Mercury, Jupiter and Neptune in the 3rd house in Capricorn, it favors clear and structured communication with a touch of dreaminess. My Venus and Mars in the 5th house of Pisces make me a strong competitor, but not so much against others and more against myself.
Grok says, I should focus on YouTube, X and Instagram in this order and leave TikTok completely out, as it doesn’t match my style. I should use Twitch rarely, and surprisingly not for gaming, but instead for IRL or Just Chatting streams. Each platform favors a different approach. Personally, on YouTube I spend the most time. Mainly to learn something or to listen to long music mixes. Learning here can be very different. From financial channels which teach me all about stocks, resources and blockchains over to small channel sports documentaries with high production quality. In the end there are editing techniques to keep me hooked and I have to learn all about them. X on the other hand is news driven now with a lot of rage baiting posts. In order to become relevant on this platform, I have to acquire a lot of knowledge about the esports industry. The more I know, the more my word matters. And last but not least Instagram. When I scroll through reels and random searches, I get bombarded with posts of young women showing their racks and car accidents. Instagram used to be a platform to share your lifestyle. Traveling, food, fitness, cars, actually all the stuff most people only dream about. Over the years, posts drifted more and more into sensation seeking. It will be tough to build an audience here, especially as an introverted gamer. Nevertheless, I enjoy this challenge. Writing you about my thoughts also helps me to reflect on my own opinions to have a clearer vision in which direction this project will go.
Thank you!
